Purpose & values

Everything we do is driven by our purpose. Combined with ten values that guide our actions, they make up the Reece Way.

The Reece Way

We’re proud of our down-to-earth, innovative, and hard-working culture. It’s one of the reasons people stay here for a long time and grow their career at Reece. Our values are at the heart of how we do business.

Our values have evolved from the days when Alan Wilson was building his growing plumbing supplies business under the guidance of his father Leslie Wilson. Their personal values of caring mateship, teamwork, exceptional customer service and giving new ideas a go worked for Alan, the business and the people who worked with him.

For us, values are more than just words on a page. We live by them, work by them and demonstrate them through our interactions with each other, our customers and the community. They make us better everyday.

Continuous pipe

Create customers for life

Understand your customers to help solve their problems. Build relationships and create loyalty.


Be your best

Keep learning. Keep growing. Become your best and bring out the best in others.

Fist bump

Team first

Work and grow together. And never let your team mates down.

Rocket ship launch

Entrepreneurial spirit

Drive the business as if it’s your own. Treat every day like it’s our first. Write the next chapter.

Light bulb

Innovate big and small

Be one step ahead of our customer’s needs. Continually improve – there is always a better way. Embrace change.

Mountain peak with flag

Try. Try. Try.

Achieving anything worthwhile takes grit and resilience. Never give up.


Own it

Lead by example and if something goes wrong, just fix it.

Simple circle

Keep it simple

Make it clear. Cut the complexity and act quickly.

Tick mark

Do the right thing

Be honest. Think about the impact of your actions on Reece and the world around you.

Reece t-shirt

Be humble

Listen first. Understand that success is a team sport. Show pride without ego.