The transition to lead-free tapware presented a strategic opportunity to enhance the Mizu range – our trusted brand known for timeless design and enduring quality. Originally launched in 2000, the Mizu Drift range has evolved through continuous innovation to remain a market leader in both form and function.

In collaboration with our Australian merchandising and quality teams, and our supplier partners, we undertook a comprehensive upgrade of the Mizu portfolio. This included improvements in design, strength, durability, ease of maintenance, and installation.

A dedicated research project evaluated Mizu’s performance against non-VAP (Value Added Product) alternatives through customer feedback, mock installations, and rigorous lab testing – where products were dismantled, analysed, and benchmarked.

To communicate the depth of research and quality assurance behind Mizu, we launched a multi-channel campaign. This included internal training, lab comparison videos, and consumer-facing marketing; reinforcing our commitment to delivering premium future-ready tapware solutions.