Innovation is an attitude we bring to everything we do. It’s about big ideas to transform our business as well as small continuous improvements each of us make every day.

Accelerating innovation

Reece wouldn’t have made it to 100+ years without a solid belief in innovation. In fact, we believe in it so much it’s part of our values, and our people live Innovation big and small each day, through our continuous improvement mindset.

Breakthrough Innovation Group, or ‘BIG’ is our group of businesses that help us bring the outside in, ensuring Reece is staying on top of what is happening in our industry and what’s coming in the future.

Superseed Ventures
Our ventures arm, Superseed Ventures is constantly on the lookout for the latest digital products and services to help our customers stay ahead of the curve. One of Superseed’s key portfolio investments is in FieldPulse, a US based field services system. FieldPulse helps our customers in the US and Australia to better manage their people, materials and jobs to drive greater business efficiency.
Data and insights lead our decision-making. Next, our innovation team, ensures that we have our finger on the pulse of what our customers and the industry are asking for. Next run hands-on innovation workshops where our people, our customers and our industry partners prototype the next big thing.
Trout Creative Thinking
Trout Creative Thinking is one of Australia’s leading creative agencies specialising in building ‘living brands’—brands that appeal to tradespeople, builders, specifiers, architects, designers and homemakers. For over 25 years, Trout’s blend of creativity, strategic decision-making and hands-on execution has delivered real results for clients.

Product & Services

Our obsession with our customers – and deep understanding of their bigger business challenges – has led us to partner with our customers to create innovative products and services that build and enhance their businesses and make their lives easier.

Staying one step ahead of our customers’ needs drives our commitment to continuous improvement. This is why we invest in innovative solutions that add value to our customers of today and tomorrow. A combination of partnerships and in-house expertise has shaped our extensive range of product and service offerings, reinforcing our commitment to the customised service and quality the Reece brand is known for.

Put more hours back in your day with maX

Developed exclusively for account customers, maX gives trade customers access to product pricing, allows them to build product lists, manage their account, generate quotes and order online. maX integrates with a number of job management and accounting systems, saving customers time and effort running their business so they can focus more on what matters.

“maX has given me back my weekends, I spend less time on paperwork and more time with my kids” - David, Plumber

Visit maX

Create your dream space with Imagin3D

Imagin3D gives renovators the ability to create and plan their dream bathroom using real products, surfaces and colours. With all renders available to specific dimensions and in 3D, the platform offers renovators and builders a space to collaborate and align on choices before committing to buying products or booking trades.

Imagin3D was better than we imagined it could be! It’s so much easier to create a winning bathroom layout with this new tool- it’s a game changer
- Three Birds Renovations

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Innovation & Testing Lab

The Reece Product Innovation & Testing Lab (The Lab) is central to developing a better product range that allows our customers to seize new opportunities in a changing world. Our Product Quality Guarantee program means we stand behind everything we sell, so you can always rely on us. Our Guarantee is underpinned by our team of technical experts and customer service representatives.

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Reece offers a wide range of digital products and services, to learn more visit
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