When we expanded to the United States five years ago, we made a commitment to our people and our investors that we would listen and take our time to understand whether taking the Reece brand state-side would make sense. After five years, we made the leap in January, commencing the rollout of the Reece brand in our California plumbing stores. This past month the team achieved an important milestone – launching the Reece Bath+Kitchen USA brand and opening our first showroom in Houston, Texas.
Group CEO Peter Wilson said, “This is a symbolic milestone for our global business and a testament to the hard work of our US team who have embraced the Reece Way to develop a world-class customer experience for our US-based customers. I couldn’t be prouder of the team and what they have achieved.”
The new showroom is a demonstration of our commitment to providing an exceptional and customised in-store experience for our customers, wherever they are in the world. With its modern design, interactive displays, and knowledgeable team, the showroom is a haven for inspiration and creativity.
The US interpretation of the Reece brand, and brand experience of the Bath+Kitchen store, have been designed by Reece’s global brand agency Trout Creative Thinking, who worked in partnership with the team on the ground to translate the Reece brand for the US market.
Effie Demetrios from Trout Creative Thinking said, “We’ve been working with the Reece brand in the Australian and New Zealand context for over 25 years, but we knew it would be important to take time to understand the similarities - and differences - of the US market to ensure the Reece brand was meaningful and authentic for US customers.”
Shellie Phillips, Regional Vice President said, “Whether you are a homeowner looking to renovate or a professional in the design industry seeking the latest trends, Reece Bath+Kitchen looks forward to collaborating with you and your team. If you’re from the greater Houston area, please stop in to experience firsthand how Reece Bath+Kitchen can help you turn your dream designs into reality.”
You can find Reece Bath+Kitchen at 26914 I-45 North in The Woodlands, Houston. The showroom is open Monday - Friday from 9 am to 6 pm and Saturdays from 10 am - 4 pm.
